Cabela’s Renews Contract as Official Retailer of SHOT Show Media Day at the Range
Cabela's 10.28.13
Cabela’s, the World’s Foremost Outfitter®, has renewed their agreement as the Official Retailer of SHOT Show Media Day at the Range. SHOT Show Media Day at the Range will be held on Monday, Jan. 13, 2014, at the Boulder City Pistol & Rifle Range, Boulder City, Nev.
“SHOT Show has a great impact on the promoting and preserving of shooting sports and hunting industries,” said Cabela’s Chief Marketing Officer Scott Williams. “Cabela’s is thrilled to be involved with such a great event and again serve as the official retailer of SHOT Show Media Day at the Range.”
The event will provide the media an opportunity to examine and shoot the latest rifle and shotgun products displayed by more than 100 exhibitors on site, as well as get a preview of the industry’s exciting line of hunting and shooting products for 2014.
Also media will be able to shoot Cabela’s exclusive line of firearms developed in collaboration with Winchester as well as meet members of the Cabela’s team to discuss product development.
“We could not be more pleased with the commitment that Cabela’s is once again making to this event,” said Cathy Williams, co-organizer of Industry Days at the Range. “This agreement shows Cabela’s commitment to this industry and the importance of having a retailer exhibit at this event along with the more than 100 manufacturers who will also be in attendance.”