Montana Fly Company Hires Industry Leading Sales Group
OutdoorHub 05.13.14
Hart-Montgomery joins MFC as its rep agency of record for the northern rocky mountain region
Montana Fly Company(MFC), manufacturer of high-quality flies, fly tying accessories and fishing gear, proudly announces the addition of Hart-Montgomery Outdoor Sales as its sales agency for the northern rocky mountain region, including Montana, Idaho and Wyoming.
Hart-Montgomery, based in Bozeman, Mont., an industry leader in representation within the outdoor, fly fishing, conventional fishing, whitewater and hunting channels. Hart-Montgomery currently represents brands such as AIRE, R.L. Winston Rod Co., Costa Sunglasses, Scientific Anglers and Ross Reels USA. The highly-regarded agency brings years of industry knowledge, sales experience and dealer relations to the MFC sales force.
“Having the Hart-Montgomery team represent MFC is an absolute honor and we couldn’t be happier to have them on board,” says Jake Chutz, MFC’s national sales manager. “These guys know the industry inside and out and will be an integral part of the brand’s success and overall identity.”
The strategic relationship will strengthen and deepen MFC’s sales in a critical part of the country. The rocky mountain west defines the heart and soul of trout fishing in the US and dealers in this region depend on quality flies and materials that exceed demands from consumers whose fly fishing gear takes a toll during a season.
“MFC prides itself on delivering the best products on the market and Hart-Montgomery will look to increase sales and broaden the identity of the MFC brand in this area,” says Adam Trina, Montana Fly Company president and founder.
“We’re extremely excited for the opportunity to work with Montana Fly Company,” adds Hart-Montgomery partner and co-founder Chris Hart. “The brand is already a household name in the fly fishing industry and we feel the relationship will be mutually beneficial and successful.”
