YETI Coolers Appoints Backbone Media as Public Relations Agency of Record
OutdoorHub 03.27.13
Known for its indestructible ice chests, YETI Coolers, LLC announces it has partnered with Backbone Media to manage its public relations and communications strategy. Backbone will help YETI maintain its momentum in the outdoor market and expand its brand awareness in the broader active lifestyle space.
“Backbone Media shares our passion for all things outdoors and our belief in top quality, uncompromising gear,” states Denise Smith, YETI Marketing Project Manager. “YETI has experienced exponential growth in the past several years as more and more people experience our product. We’re confident with Backbone’s help we can continue the trend and reach new markets.”
Founded in 2006, YETI Coolers virtually created the market for premium coolers by designing an extremely durable product with superior insulating properties for a variety of end markets and uses. The coolers are rotationally-molded, which is the same process used to make rugged whitewater kayaks. This results in dramatically superior durability compared to traditional coolers. An innovative full-frame sealing gasket combined with thicker walls filled with premium insulation offers industry-leading ice retention. Other features include integrated T-latches that keep the lid securely closed; a full-length, self-stopping hinge; tie-down slots for solid mounting; and integrated padlock ports to make the coolers certified bear resistant.
“YETI Coolers are best in class and the brand has built a cult-like following of customers and fans,” says Backbone Media partner Greg Williams. “We’re excited to partner with a company whose products represent so much fun, whether it’s hunting, fishing, camping or tailgating.”
About YETI Coolers
Wildly Stronger! Keep Ice Longer! Whether you’re a hunter, fisherman, outdoorsmen, camper, or tailgater, demand more from your cooler. For more on the company and its full line of products and accessories, visit www.yeticoolers.com. And, don’t miss the video of a Grizzly attacking a YETI Cooler!
