Vicious Fishing Goes Fishing with New Baits
OutdoorHub 06.26.13
Adds Trophy Technologies to Growing List of Licensees
Vicious Fishing announced today the addition of Trophy Technologies, LLC of McCordsville, IN as the official Vicious licensee for hard baits, various musky baits, numerous walleye baits and a selection of salt water soft plastics. The new Vicious Fishing and Vicious Salt baits will join an already impressive list of brands including Musky Armor, Reaction Strike, and Castaic.
With a projected launch of over 100 SKUs that cover bass, walleye, musky and several saltwater species, the Vicious lineup will include industry staples such as crankbaits, jerkbaits, and frogs in several sizes and a range of color options. As with all Vicious products, the goal is to deliver solid quality without busting the average angler’s bank account. The baits were introduced at the 2013 EFFTEX show in Vienna and were well received by retailers worldwide. They will be available to purchase at the 2013 ICAST show in Las Vegas as well.
“We have been watching Vicious Fishing for some time. They have done a great job in developing a strong brand that consumers are very passionate about. We felt the time was right to bring some quality baits to the market under their name and couldn’t be happier to have joined their growing line of branded products,” stated Kris Reibel.
“The addition of baits to our family of products is a natural move for Vicious. So, when we sat down with Kris to review his business plan and proposed selection of baits we knew he was going to be a perfect fit for Vicious. His company believes in delivering quality and a good price and so do we,” added Vicious President, Jeff Martin.
