Realtree Increases its Odds at Bristol Night Races
OutdoorHub 08.22.11
Columbus, Georgia – Realtree Camouflage Designer and President Bill Jordan announced today sponsorship on four different Chevrolet Sprint Cup cars at the August 27 Bristol Night Race. Look for Realtree’s new Antler Logo in the primary sponsor position on Richard Childress Racing’s #29 Realtree/Bad Boy Buggies car, driven by Kevin Harvick; Earnhardt-Ganassi Racing’s #1 Bass Pro Shops car, driven by Jamie McMurray; and Stewart-Hass Racing’s #14 and #39 cars, piloted by Tony Stewart and Ryan Newman, respectively.
Realtree is Richard Childress Racing’s longest continuously running sponsor, having been with RCR since 1996 when Realtree was an associate sponsor on Dale Earnhardt Sr.’s #3 car. Realtree has sponsored the #29, driven by Harvick, since 2001. This partnership is a direct result of the friendship between Richard Childress and Bill Jordan, who hunt together often. All of the drivers Realtree is sponsoring at the Bristol event are avid outdoorsmen.
“All of us at Realtree are excited to have such a big presence at one of NASCAR’s most prestigious races of the year,” said Jordan. “Of course, this race comes at a time of year when hunters are really getting fired up about the fall.
“It’s amazing how many of our fans are passionate about both racing and hunting,” Jordan continued. “And many of the drivers feel the same way. In fact, three of the guys we’re sponsoring at Bristol… Harvick, Stewart and Newman… have hunted with me and the Realtree cameras many times, and McMurray is an avid outdoorsman too.
“For many years now, Realtree, Chevrolet and NASCAR have been partners in connecting fans to the outdoors, and just recently we all teamed up with Outdoor Channel to bring fans ‘Realtree’s NASCAR Outdoors’. The show has been a huge success. Fans really enjoy seeing their favorite drivers on hunts, and drivers and others from around the NASCAR garage are strong ambassadors for the outdoors. It really is a fun project for everyone involved, including the fans.”
“Realtree’s NASCAR Outdoors” airs on Outdoor Channel through December. Times are Mondays at 11 p.m. (all times eastern), Thursdays at 9:30 p.m., Fridays at 5:30 a.m., and Saturdays at 10:30 a.m.
Television coverage of The Bristol Night Race starts at 7:30 p.m. eastern, August 27 on ABC.
