‘North American Hunter-TV’ and Nikon Launch E-S-T Contest
OutdoorHub 11.20.11
MINNETONKA,MN: “North American Hunter-TV” and Nikon recently released the Extraordinary Situation Testing (E-S-T) video series, featuring humorous videos in which Nikon’s new Monarch 3 binoculars are run through the ringer. Now, they’ve launched the contest portion of the E-S-T program.
The E-S-T contest allows anyone to submit a story or video about their own E-S-T experience by December 31, 2011, at HuntingClub.com/NikonEST. First, second and third place winners will be chosen by a panel of judges and announced at the 2012 SHOT Show inLas Vegas. Each winner will be awarded an optics package from Nikon.
“We wanted to do something fun and exciting to announce our new Monarch 3 line of binoculars, so we teamed up with our friends at ‘North American Hunter,’” said Nikon Sport Optics General Manager Jon Allen. “The E-S-T program is the result of long hours on the drawing board, and the videos have been a huge hit. The E-S-T contest is the second leg of the program, and we expect that to be very popular in the hunting and outdoor community, too.”
The hilarious E-S-T video series and all the directions for participating in the E-S-T contest can be found at HuntingClub.com/NikonEST.
For more information, please contact Josh Dahlke at 952-352-7037, or e-mail him at jdahlke@namginc.com.
