Fera Evos Steps into Outdoor Market with Evolved Clothing, Modern Ethos
OutdoorHub 07.19.12
Fera, long known in the snowsports market for pants with the “Perfect Fit,” is launching its first Spring/Summer apparel collection blending Fera’s renowned fit with outdoor functionality, activewear comfort, and sophisticated urban style. The SS 2013 Fera Evos collection features sleek bottoms in stretch fabrics, lightweight protective outerwear and active tops in the latest colors. The unifying theme is versatility and packability.
“Life’s journeys should lift you up, not weigh you down,” said Eric Tung, President of Fera. “Fera Evos is a perfect fit for that journey — evolved clothing that ensures you are ready for anything and stylish in any context. As active travelers and commuters, we wanted comfortable, easy care yet contemporary attire that moves and multi-tasks like we do.”
Fera Evos is packed with unique must-have items:
- Seam-sealed hooded travel coats that weigh less than 11 ounces
- Belt-free pants and shorts with commuter-friendly reflective details
- Superlight quick-dry jean pants with pocket lining that reduces cellphone radiation
- UV-shielding clothing that spares you from applying chemical-laden sunblock
In addition to lightness and stretch, Fera’s fabrics have the feel of natural fibers while sporting the functional characteristics required of life on the move, like wicking, quick-dry, and weather protection.
“With today’s unpredictable climate, packable outerwear is like your guardian angel,” said Tung.
Hitting retail stores in March 2013, Fera Evos will be supported by a product awareness campaign and will be followed by a Fall/Winter offering that continues Fera’s mission of bringing style and light to life’s journeys.
The Fera Evos Spring 2013 collection will debut at the Outdoor Retailer Summer Market tradeshow, booth #1001, August 2nd-August 5th, 2012. To see Fera’s evolution of leisure clothing, please contact:
Sales – Eric Tung, President FERA International Corp., 310.370.2777 / erict@ifera.com
Media – Alycia Cavadi, Momentum Media PR, 617.875.5553 / alycia@momentummediapr.com
