Southwick Associates Announces New Sales Representation
OutdoorHub 07.23.12
Southwick Associates, the recognized leader in the field of fish and wildlife statistics and economics for over 20 years, announces a new partnership with outdoor industry veteran John DePalma and his branding and marketing company, Brand Intelligent. The partnership will place DePalma as lead sales representative of Southwick’s market leading product offerings.
DePalma brings unmatched outdoor experience to Southwick and its vast array of information services and market changing insight technologies. DePalma’s connection to the outdoor industry began back in the mid 1980s as Director of Irish Setter Sport Boots, a division of Red Wing Shoe Company. Following a decade plus with America’s leading footwear manufacturer, he headed to Seattle and was a leading member of CC Filson’s executive team. While with Filson, the company experienced tremendous growth through its dealer network, mail order catalog, and E-Commerce Internet site. The peerless brand tripled in sales over an eight-year period. In 2005, DePalma launched outdoor branding and marketing company Brand Intelligent. He also held CMO and COO positions at Orion Multimedia in Denver.
‘We have worked directly with nearly all state fish and wildlife agencies and major sportsman-related conservation groups to help advance a greater understanding of how anglers and hunters’ expenditures support not just conservation, but also economies, says Southwick Associates president, Rob Southwick. ‘John’s reputation in the industry, decades of experience, and understanding of market and consumer trends make him a perfect fit to partner with the brands we work with and service on the outdoor industry. We’re looking forward to having John as an integral part of what we do for and with our customers.’
‘Fundamentally sound decisions all begin with an understanding of your own brand and, most importantly, the consumer him/herself. Southwick’s products are incredibly insightful and serve as the leading industry barometer to guide a brand’s decisions on marketing, positioning, and promotions as well as new product development and launch. Consumer consumption of media by type is hugely important and our products offer the guidance a brand needs to make the most accurate call when it comes to where and when to market be it print, Internet and social media or video-platform,’ says DePalma.
