Irene Lane of Greenloons Dispels Confusion Surrounding Recently Minted Seal of Approval, Eco-Certification
OutdoorHub 01.31.12
Vienna, VA– What does qualified third party eco-certification, a recently minted “green” seal of approval, mean to travelers?
In a newly released certification guide, Irene Lane, founder of eco-travel services trail blazer Greenloons http://www.greenloons.com/, explains that slogans like green, sustainable, local and eco are being used to seduce consumers.
“But are these terms always truthfully applied?” she asks. “Unfortunately not, and that’s where the confusion lies. The lure of playing in the billion-dollar annual eco-travel market means an oversaturation of loosely applied and misunderstood labels that often set the consumer up to pay higher prices often associated with eco-tourism.”
However, she adds, “Those tourism suppliers who are eco-certified by qualified third parties meet environmental and socio-economic standards for sustainability, responsibility and ethics. Supporting these efforts doesn’t have to mean you’ll be paying more.”
A PDF download of Lane’s paper “A Consumer Guide to Eco-Certification Labels” can be found at:
http://www.greenloons.com/images/stories/GreenloonsConsumerGuideEcoCertifications.pdf
Ecotourism, explains Lane, is one of the fastest growing sectors of the tourism industry and over the past 10 years has become a billion-dollar-a-year market. Eco-certification provides much-needed knowledge and transparency because award criteria as well as independent assessment and reauthorization processes help educate the consumer about the various socio-economic and environmental issues of a specific country and provide the consumer with a basis of comparison against other eco-travel suppliers.
Eco-certification is awarded to companies that have disclosed their sustainable operations, participated in training on new technologies and undergone stringent on-site visits by independent auditors. Presently there are more than 25 major eco and sustainable tourism certifications around the world and while it can be difficult to understand their nuances, Greenloons’ reference guide helps consumers.
In addition, a set of 37 standards developed by the U.N. Foundation’s Global Sustainable Tourism Council (GSTC) (Greenloons is a member) serve as the basis for most eco-certification standards and have effectively established the GSTC as the leading accreditation authority.
See:http://new.gstcouncil.org/
