Fishhound.com’s Winning Mix of Real-Time Fishing Reports, Technology, and Online Community Lures Anglers Nationwide
Fishhound 09.20.12
Fishhound.com has made a name for itself by supplying what anglers always search for but can rarely find – the most current, accurate fishing reports available today. Now, in addition to serving as the Web’s leading source for real-time “fishing intelligence,” Fishhound has become a thriving online community where anglers, manufacturers, lodges, tackle shops and a variety of fishing-related businesses interact with one another on a single platform.
To provide its real-time fishing reports, Fishhound has established a huge network of over 2,200 pros, guides, charter captains, lodges and tackle shops across the country. These local experts submit reports daily – often directly from the water – sharing detailed inside information on the best fishing spots and the most productive lures and techniques. Fishhound.com’s new “Fishhound to Go” mobile app enables members to access and use the site’s data and resources while they’re out on the boat. Anglers can even use the app to record the location of a catch and make notes for future reference.
Fishhound has also launched an exciting new Product Showcase that allows its users to research, field test and keep some of the newest fishing products available. This program was created to help manufacturers showcase their brands to anglers and businesses in a manner that leverages the changing landscape of shopping that has become social commerce. The Product Showcase combines a heavy-dose of social media with hands-on product testing, user recommendations, feedback and ratings. It also offers Fishhound members an unprecedented opportunity to obtain free fishing tackle and accessories. By simply being active at Fishhound’s site and Facebook page (posting comments and sharing images), members earn points they can redeem for selected products.
Anglers can log onto Fishhound for a wealth of exclusive articles, pro tips and instructional videos from some of the best-known writers, pros, guides and skippers in the industry. Jon Storm, former editor in chief of BassFan, was hired to lead Fishhound’s content direction. Fishhound.com and the site’s immensely popular Facebook page (which now has more than 365,000 fans) also offer anglers the chance to win valuable prizes through ongoing contests and product giveaways.
Fishhound has also assembled a worldwide network of lodges that makes it easy for anglers to book their “dream” fishing trips. Members can browse through hundreds of locations that offer first-rate fishing and the finest accommodations to find the perfect trip and receive the best rates possible.
Quick Facts
Fishhound has:
- A pro staff team of over 2,200 licensed guides, professional anglers, and boat captains
- Detailed coverage on over 2,800 waters worldwide
- Over 500 destinations listed in their travel section
- 365,000+ Facebook fans
- 6,000+ Twitter followers
- Monthly reach of over 1,000,000 anglers
Supporting Quotes
“Our site leverages the latest technology available to enhance the overall fishing experience for all types of anglers, from freshwater fly-fishermen to blue water big-game enthusiasts,” said Richard Marks, CEO of Fishhound.com. “We built our reputation helping anglers determine where to go, when to go and what to throw, but Fishhound is now evolving into a truly comprehensive online community – a one-stop shop for all things fishing.”
“The new Fishhound.com mobile app is so useful and innovative, major tournaments like the Texas Toyota Bass Classic are using it to record and report catches out on the water, enabling real-time scoring,” noted Fishhound.com CEO Richard Marks. “This is something that’s never been possible before in competitive tournament fishing.”
“We’re using a heavy dose of social media to extend our reach, attract new audiences, and ultimately influence the buying decisions of hundreds of thousands of anglers” said Rick Patri, Fishhound’s Vice President, Operations. “Consumer buying patterns have changed and the Fishhound platform lets brands take advantage of it.”
Related Links:
http://www.facebook.com/FishingReports
