Easton Appoints New Marketing Director and New Sales Director
OutdoorHub 11.15.12
Easton Technical Products, a leader in precision-built outdoor equipment, is pleased to announce the addition of Corby Fisher and Michael Bellick. Fisher is the new Director of Marketing and Bellick is the new Director of Sales.
Corby Fisher is the former President & CEO of Caliber Sports Enterprises based in Park City, Utah and comes from a rich history in sports marketing and branding. He began his run in the early 1990s with the US Ski team, climbing the ranks from athlete to US Olympic Coach. Corby has created many successful marketing campaigns and partnerships in the outdoor & ski industry.
“I am ecstatic to join an iconic brand like Easton,” says Fisher. “The leadership and international reach are qualities that attracted me to such a phenomenal company. They have been innovators in a lifestyle that is near and dear to my own heritage.”
Michael Bellick comes to Easton equipped with more than 20 years of international and domestic experience in the outdoor, hunting and athletic categories of the consumer sporting goods industry. He was most recently the V.P of Sales and Marketing at Liberty Safe and is the former president of Slumberjack and the former global V.P. of Bell Sports and Bushnell Optics.
“I am excited about the opportunity here at Easton with its excellent brand strength,” says Bellick. “I am passionate about the outdoor industry and look to translate that passion into the future of the mountain products division.”
Under the leadership of Fisher and Bellick, Easton President Shane Michelli says the sales and marketing departments are set to propel the brand.
“In both Corby and Michael, we are getting industry leaders who are able to bring best practices and global market understanding to the Easton Mountain Products team,” says Shane Michelli, Easton President. “The experience these proven leaders bring in marketing and sales make them a perfect fit in our organization and will help further develop the mountain products category in a smart and effective way.”
Since 1922 Easton Mountain Products, a leader in precision built outdoor equipment, is dedicated to engineering the very best in technical outdoor gear for the serious user. Decades of experience and dedication to quality Easton Mountain Products delivers dependable mountaineering, trekking, and winter products to help you Go Farther.
