Carl Zeiss Sports Optics Announces the Launch of its New Website

   12.30.12

Carl Zeiss Sports Optics Announces the Launch of its New Website

Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce the launch of its new website. Aimed at enhancing the user’s experience, the new website provides the necessary tools to help educate the user about all that is Zeiss. Product information is broken out by market segment (hunting / shooting and birding / nature observation). While making their purchasing decision, users will also be able to find their dealer of choice through the Zeiss dealer locator.

“The new website demonstrates our investment commitment in keeping those who share our passion for great optics and the great outdoors updated on the latest products and information from Zeiss” said Mike Jensen, President of Carl Zeiss Sports Optics. “The new Carl Zeiss website offers users more overall features, more functionality and more information than ever before”.

U.S. website visitors will automatically be directed to the U.S.home page where they will have access to information specifically for the Zeiss U.S. market.

Major highlights include:

  • Updated Product Pages – With product features, specs and animation
  • Video Channel – Highlighting our latest products in action
  • Zeiss Gear Store – Your one stop shop for all Zeiss branded merchandise and apparel.
  • Zeiss Experience – Get the latest news, technology, promotions & rebates along with ballistic calculators for the award winning RAPID-Z reticles.
  • Dealer Locator – Using Google maps technology to find the closest Zeiss authorized dealer
  • Product Registration – Making registration of Zeiss product quicker and easier.

Major highlights include:

  • Updated Product Pages – with product features, specs and animation
  • Video Channel – Highlighting our latest products in action
  • Zeiss Gear Store – Your one stop shop for all Zeiss branded merchandise and apparel.
  • Zeiss Experience – get the latest news, technology, promotions & rebates along with ballistic calculators for rangefinder and riflescopes with RAPID-Z reticles.
  • Dealer Locator – Using Google maps technology to find the closest Zeiss authorized dealer
  • Product Registration – Making registration of Zeiss product quicker and easier
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