GLOCK Invites SHOT Show Attendees to Pre-register for Exclusive Online Community, GLOCK ID
OutdoorHub 01.14.13
Attendees at SHOT Show among the first to be invited
Today GLOCK, Inc. announced a brand new, exclusive online community for gun enthusiasts and loyal fans, GLOCK ID; pre-registration for access is now open. The community offers members several key components:
- a virtual gun safe to keep track of range time, cleaning dates and more;
- training lessons;
- a community Q&A for peer discussion;
- an engaging process for earning points and ‘patches’ to rank up and earn GLOCK rewards.
GLOCK ID members have the opportunity to contribute and participate with other GLOCK enthusiasts while earning points, which ultimately lead to GLOCK rewards that can only be earned by interacting with GLOCK ID and its members.
“GLOCK ID was created specifically for our enthusiast communities,” noted Josh Dorsey, GLOCK Vice President. “Those key audiences value our brand commitment to excellence and know that GLOCK has proven worthy of their investment. The community fuels the GLOCK brand advocacy through ranks and rewards and is designed to increase customer engagement and online activity.”
The ranks and rewards structure encourages competition and engagement. By participating in various activities (watching a training video, answering fellow members’ questions, logging time at the range, etc.), members of GLOCK ID can earn patches. Those patches translate into points, which then designate a member’s rank within the community. Finally, those rank levels determine tangible rewards from GLOCK.
The pre-registration process will continue until the initial community launch in February 2013, and a limited number of memberships are available. First access was given to GLOCK’s social media fans on the company’s Facebook and Twitter pages. Those who pre-register at the Shooting, Hunting, Outdoor Tradeshow (“SHOT Show”, January 15-18, 2013), are guaranteed early access to the community and an exclusive “Early Adopter” patch, as well as the chance to win a GLOCK pistol (eligibility to win a GLOCK pistol available only to SHOT Show attendees) and a personal voicemail recorded greeting from R. Lee Ermey, “The Gunny”. Those who pre-register after the Show, but before the launch date, will also receive the exclusive “Early Adopter” patch.
Visit GLOCK at the SHOT Show, in booth #12254, January 15-18, 2013 at the Sands Expo and Convention Center, in Las Vegas. The conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services.
