Mountain Khakis Sponsoring Africa Expedition for Global Sustainability
OutdoorHub 02.28.12
Jackson Hole, WY– Mountain Khakis, a leading mountain-inspired lifestyle apparel brand, is sponsoring the Green Living Project’s Africa expedition for global sustainability.
Green Living Project (GLP), the leading film production and marketing company focused on global sustainability-related stories, announces a return expedition to Africa from February 13 to March 5, 2012. The production schedule includes six films in Kenya, Tanzania, Uganda, and Democratic Republic of Congo (DRC). These six films will be marketed and promoted across North America starting in summer 2012, complimenting the 70-plus films GLP has produced and distributed to date.
Leveraging a unique documentary short-film storytelling approach, the key film expedition themes include sustainable tourism, wildlife conservation, human-wildlife conflict, ecosystem management, climate change, community education, fair trade agriculture, and woman empowerment. Following the expedition the films will be distributed via targeted marketing channels across North America, including events, television, schools, festivals, social media, and at www.greenlivingproject.com.
“Mountain Khakis is a proud supporter of the Green Living Project,” said Erin Fagan, MK Marketing Manager. “We are excited about the opportunity to be a part of this special Africa film project. With sustainability, conservation education and empowerment at the forefront of this project, it very much aligns with MK’s philosophy.”
“We are thrilled to share our unique story with the world in hopes of encouraging others to work towards conserving biodiversity not just in Uganda but around the globe,” said Michelle Slavin, director, North Carolina Zoo’s UNITE for the Environment Program. “Unlike most conservation education programs, UNITE focuses on long-term, in-depth, and holistic approaches. Education is a useful way to leverage commitment and support from community members in order to conserve key natural areas, such as Kibale National Park in Uganda,” Slavin added. “GLP has an excellent reputation for producing high-quality films that bring forth the key stories, lessons, and issues through their unique storytelling approach. We are excited to partner with them.”
Expedition sponsors include: Kenya Airways, Safarilink, Timberland, Revo, Goal Zero, Woolrich, SIGG, Hummingbird, Eton, Contour, ExOfficio, Mountain Khakis, Horny Toad, ProBar, Freewaters, Petzl, Pelican, JOBY, ChicoBag, SPOT, and Thorlo.
To follow GLP’s Africa Expedition, visit www.greenlivingproject.com/africa2012, www.facebook.com/greenlivingproject, or www.twitter.com/GreenLivingPrjt.
