Southwick Associate’s Top Hunting and Shooting Equipment Brands for 2012
OutdoorHub 02.26.13
Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2012. This list has been compiled from the 35,081 internet-based surveys completed by hunters and shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls. In 2012, top brands included:
- Top rifle brand: Remington, Ruger (each 11.5% of all purchases)
- Top shotgun brand: Remington (19.7% of all purchases)
- Top muzzleloader brand: CVA (31.0% of all purchases)
- Top handgun brand: Sturm, Ruger (17.7% of all purchases)
- Top crossbow brand: Barnett (21.7% of all purchases)
- Top air rifle brand: Crosman (29.6% of all purchases)
- Top rifle ammunition brand: Remington (21.4% of all purchases)
- Top shotgun ammunition brand: Winchester (32.1% of all purchases)
- Top handgun ammunition brand: Winchester (17.9% of all purchases)
- Top blackpowder brand: Pyrodex (41.6% of all purchases)
- Top balls, bullets, or shot brand: Hornady (33.0% of all purchases)
- Top bow brand: Hoyt (15.0% of all purchases)
- Top arrow brand: Carbon Express (30.1% of all purchases)
- Top fletching brand: Blazer (24.4% of all purchases)
- Top broad head brand: Rage (21.1% of all purchases)
- Top release/tab brand: Tru-Fire (33.0% of all purchases)
- Top archery target brand: The Block (11.9% of all purchases)
- Top bow case brand: Plano (35.5% of all purchases)
- Top archery sight brand: TruGlo (27.8% of all purchases)
- Top decoy brand: Mojo (10.8% of all purchases)
- Top game call brand: Primos (26.2% of all purchases)
- Top reloading press brand: Lee Precision (37.9% of all purchases)
- Top reloading die brand: Lee Precision (38.3% of all purchases)
- Top reloading bullet brand: Hornady (34.0% of all purchases)
- Top reloading primer brand: CCI (40.3% of all purchases)
- Top reloading powder brand: Hodgdon (40.7% of all purchases)
- Top shot brand: Lawrence (30.2% of all purchases)
- Top binocular brand: Bushnell (28.7% of all purchases)
- Top scope brand for firearms: Bushnell (14.5% of all purchases)
- Top spotting scope brand: Barska (10.5% of all purchases)
- Top range finder brand: Bushnell (36.3% of all purchases)
- Top optic sight brand: EOTech (8.7% of all purchases)
- Top knife brand: Buck (13.4% of all purchases)
- Top cover scent brand: Wildlife Research Center (19.9% of all purchases)
- Top lure scent brand: Tinks (31.4% of all purchases)
- Top odor eliminator brand: Scent-A-Way (35.8% of all purchases)
- Top shooting target brand: Shoot-N-C (31.0% of all purchases)
- Top tree stand brand: Guide Gear (12.1% of all purchases)
- Top blind brand: Ameristep (33.9% of all purchases)
- Top clay brand: White Flyer (51.3% of all purchases)
- Top trail camera brand: Moultrie (25.4% of all purchases)
- Top holster brand: Blackhawk (15.0% of all purchases)
- Top gun sleeves brand: Allen (12.1% of all purchases)
- Top gun safe brand: Stack-on (25.7% of all purchases)
- Top magazine brand: ProMag (11.9% of all purchases)
The marketing data presented here is a summary of a 233-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly HunterSurvey.com and ShooterSurvey.com reports. Reports are available for specific product categories including firearms, ammunition, black powder, bow hunting and archery equipment, decoys, game calls, apparel, crossbows and more. To purchase a report or subscription, contact John DePalma at jdepalma@brandintelligent.com.
