North American Hunting Club Product Testing Powered by StuffStuff Receives Rave Reviews
OutdoorHub 04.25.13
North American Hunting Club, the premier community for hunters and outdoor enthusiasts, is proud to announce their product testing powered by StuffStuff is growing strong by recently adding 38 new products to test, which drove traffic to nearly 4 million pageviews. StuffStuff is a product testing site for members where they get to test AND keep free stuff.
Retailers and manufacturers are raving about the ease of use and strong member feedback on their products. “We have partnered with North American Hunter’s Field Test program on behalf of our clients for a number of years now and have found it a great way to test a products’ mettle under real world conditions with a focused, eager and knowledgeable audience,” said Mike May, Senior Account Manager at Backbone Media. “It’s been an outstanding program from its inception, but the evolution into the digital StuffStuff platform brings even more value to our clients. Now as we receive real-time feedback from testers we’re able to share that immediately with R&D and product management teams, and the way StuffStuff boosts awareness around our products and brand socially is great.”
Members have been able to review products from everything from baits to sunglasses to knives to gun cases. For example, 24 testers reviewed the Cabela’s Armour Xtreme Molded Gun Case. This product’s overall rating was a 9.6 out of 10 and 100 percent of the testers recommended the product, as well as said it was a good value. The gun case made 733 impressions on social media, 312 of them were found on the product’s Facebook page.
Over the last year, North American Hunting Club has made enhancements to StuffStuff to include a major social media interface that’s measurable and beneficial to manufacturers. The results speak for themselves. “ThermaCELL is a proud partner of StuffStuff. They (StuffStuff) have a great product testing platform that has given us invaluable insights into many of our products. Plus, with the social interaction capabilities, integration into their other great assets such as TV, Print, Newsletters, Websites, and a system that makes members want to review their favorite products – StuffStuff is something special and we will continue to work with them for years to come,” said Josh Silvia, Marketing Manager, The Schawbel Corporation.
Each product has its own page including long and short descriptions, reviews, specifications, and Facebook comments. Members and manufacturers can see what other testers think about the products they have tested on StuffStuff’s website. Members who receive free product go through a screening process to ensure the product gets in the hands of someone highly likely to use it – and therefore review it.
To become a tester for StuffStuff, or list your products as a manufacturer, visit: stuffstuff.com. Testers must be members of the club they are testing.
