Laura Burgess Marketing (LBM) Marks 10 Years of Innovation in PR and Marketing
OutdoorHub 05.14.13
Laura Burgess Marketing (LBM) celebrates 10 years as the public relations and marketing communications firm of choice for the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. In this highly competitive industry, LBM has distinguished itself with its first rate customer service and its organic, flexible and nimble business structure, capable of adjusting swiftly to the beat of its clients’ own drummers. LBM also prides itself on the connections it has made within the law enforcement, military, private security and tactical markets throughout the years.
LBM was founded in 2003 by Laura Burgess after a 13 year run at SIGARMS. After receiving many job offers within the industry and terrific advice from many colleagues, Laura decided to put all those years of marketing and PR experience in the firearms industry to use by founding Laura Burgess Marketing. The company’s original services included public and writer relations, press releases and management of writer test and evaluation programs, as well as newsletter creation. In 2009, after six years in business, Eric Burgess and Ashley Burgess Gall, Laura’s husband and daughter, joined the firm making it a family affair. With the addition of the two new staff members, LBM was able to offer more customer support and new service offerings.
In 2009, emerging media was making a splash in business, but the firearms industry was hesitant to accept the new marketing methods. LBM, with the introduction of Ashley to the team, innovated the firearms industry with this new platform and helped such companies as BLACKHAWK! and SIG SAUER become early adopters and groundbreakers of emerging media. Today, most every company has some form of presence in emerging media and realizes the importance of it in their marketing mix.
LBM now offers a full range of public relations and marketing communication services including, but not limited to, public and writer relations, event planning, media analysis, scheduling and buying, advertising strategies, product introductions, corporate communications, market research, editorial placement, product placement, newsletters, news wire service and emerging media optimization.
To direct the companies next stage of growth, LBM plans to continue to discover new ways for helping clients receive brand recognition that have not been employed yet within our industry. One of these new innovations that LBM will look to embrace is content creation, which has made major inroads in several industries. Creating a dialog with the end user has become king and with the credibility of more bloggers what used to take months for a product article to hit the newsstands can now happen overnight. This new end user engagement is beneficial to the manufacturer in that it closes the gap and provides manufacturers with real time information on their products, how to improve them, or continue to evolve new ideas.
“This is a very exciting time for Laura Burgess Marketing,” commented Laura Burgess, Founder and President of Laura Burgess Marketing. “Our boutique family firm is structured in such a way that allows us the flexibility to continue to innovate and introduce the next big thing in public relations and marketing communications to elevate our clients to the next level. As we enter our second decade in this business, we are committed to delivering superior service that generates measurable results and enable our clients around the world to maximize return on their investment in public relations and marketing communications.”
