Travis Watson Brought In as Key Hire at Robinson Outdoor Products

Robinson Outdoor Products, LLC, creates and innovates products that redefine performance, bring value, and improve the quality of the Hunter’s outdoor experience with ScentBlocker, TreeSpider and Whitewater brands. introduces new key hire. Travis Watson; Director of Product Development.

In making the announcement, Senior Vice President; Todd Leidall, said, “This hire brings a strong and successful retail background to bear for Robinson Outdoor Products as we diversify both the types of products we bring to market and the diversity of retail locations we are doing business in. We feel his experience and skill sets easily dovetail into our larger business strategies. Our history of creating innovative hunting products is attracting great people and I’m delighted to welcome our latest team member.”

Most recently Travis was the Hunting, Outerwear, Work and Tactical apparel buyer for The Sportsman’s Guide and previous to that spent 11 years in various roles at Cabela’s the last being that of the men’s retail outerwear buyer. His long history of blending the disciplines of business management, product development, and retail to move existing business forward and/or develop new products was an imperative for Robinson Outdoor Products. His previous experience in the fabric and manufacturing industry specific to technical fabrics will also help bolster continued innovation in product development. “I am excited to be joining such a dynamic company and being part of the team that will take the brand to the next level,” said Watson.

Not surprisingly, Travis is active in both hunting and fishing traditions, as are most of the Robinson Outdoor Products staff. This allows him to be actively involved with product use and developmental feedback.

Scott Shultz; Robinson Outdoors Products CEO notes, “Robinson’s 34 year history of innovation really showcases a heightened level of commitment to improve the experience of today’s hunter – and that translates to our retail partners as well. We are committed to drive traffic and sales penetration into more than 2000 locations worldwide by providing customer confidence in both attire and safety designed to work together to provide an incredible experience.”

Robinson Outdoor Products

It sounds obvious, but behind the scenes of every technical product at Robinson Outdoor Products LLC is a history of exhaustive use, abuse and in lab testing. We start with an idea, a need, and then seek out the finest fabrics, materials and formulas and start exploring design solutions to meet the need. Our advanced product lab tests materials, compatibility, performance levels and effectiveness scores with crucial data, but the final step is most crucial. We head into the field, because real world hunting needs can’t be solved in the lab alone. Such full-on testing often exposes details that might otherwise be overlooked. For example, designing hood or headcovers on a mannequin in the office is one thing. Until you climb up a high placed treestand and pull it over your head and try to draw a bow and shoot that you realize your vision and draw is compromised when that chance of a lifetime walks out. From this in-depth field-testing we have developed some of the most unique details and benefits that go into our products. Offset main zippers for clean shooting, diamond crotch gusset for a resistant free climb into a treestand, Silent Wrist Ratchet Body Lock for on stand adjustment, Gearpendent Technology for minimal movement while reaching for gear, Zip-off removable arm guard for non-restrictive shooting, tree harness slit for integrated attachment, perfect fit, function and the list goes on. Honestly, it's an evolution of understanding more than anything else. It's years of experience and many days, weeks and months of sitting in the tree stand, on the stalk, in the bottomlands, on top of the mountains shivering, sweating and soggy moments figuring out what something really does and why and what we can do to make it hunt better.