RWC & Command Arms Accessories Taps CMG Marketing & Events as Agency of Record
OutdoorHub 12.16.13
RWC Group, LLC (RWC) and Command Arms Accessories (CAA) is pleased to announce the appointment of CMG Marketing & Events as their agency of record. RWC Group is the exclusive distributor of Concern Kalashnikov firearms which includes Izhmash Saiga and Baikal rifles and shotguns.
CMG Marketing’s experience in the shooting and outdoor markets, coupled with its relationships within the industry, were key reasons for RWC and CAA to bring the Johns Island, South Carolina agency onboard. CMG Marketing will work with RWC and CAA to develop a fully integrated marketing program, including public relations work and create a comprehensive multimedia campaign.
According to Thomas McCrossin, CEO of RWC and Command Arms, “we wanted an agency with CMG Marketing’s experience in the shooting industry and one that has a solid track record with leveraging marketing and media resources for our brands while maximizing our exposure in industry publications.”
“We are excited to be partnering with RWC and CAA and be able to position their brands in the top magazines in the industry and continue to grow market share here in the United States,” says Cathy Williams CEO and President of CMG Marketing and Events.
CMG Marketing and Events adds RWC and CAA to their client list which also includes ATK Sporting Group, Blaser USA, and SHOT Show® Industry Days at the Range™.
