InterMedia Outdoors Bow Sites Continue to Dominate with Record Traffic Growth
OutdoorHub 01.03.14
InterMedia Outdoors (IMO) today announced that the Petersen’s Bowhunting and Bowhunter websites have experienced record traffic growth in 2013 and are poised to hit new heights in 2014.
“We are very proud of the original bowhuntingand archery related gear content we are creating and the innovative ways we are delivering that content on our Petersen’s Bowhunting and Bowhunter websites,” said Jeff Paro, InterMedia Outdoors CEO. “The power of great content and the voice of our respected bowhunting experts clearly connects with users. And now that the sites are fully mobile-optimized to allow users to view our content on any device, we expect even more audience growth in the future.”
“Year-over-year, our bow sites have seen incredible growth,” says Todd Smith, VP Content Development. “Bowhuntingmag.com has seen a 70% increase in unique visitors and a whopping 187% increase in page views. Bowhunter.com also has seen strong traffic increases with a 34% increase in uniques and a solid 42% increase in page views. Add to this the number of bowhunters our Petersen’s HUNTING, North American Whitetail and Game & Fish websites deliver and you have a huge online archery audience.”
“Visitors spend more than 10 minutes on our bow sites, while viewing four-to-five pages of content each visit,” says Berry Blanton, Director, Digital Development. “These are huge increases in a very competitive environment, which speaks directly to the excellent gear coverage and authoritative voice our editors deliver on bowhunting topics and ‘info-tainment’ visitors are searching for. Nearly 50% of our traffic is coming from mobile devices/tablets, which shows our power of engagement with consumers who want their hunting, fishing or shooting content immediately.”
“Depending on the site, 50-60% of our online traffic comes in via search with only about 15-20% coming in through the home page,” according to David Grant, VP Digital Sales. “This allows us to consistently and organically reach a new and highly-targeted consumer, while delivering our sponsor’s targeted marketing messages. From an advertising perspective, our high-profile ad units and contextual- and section-targeted advertising strategies have opened new ways for our clients to effectively and efficiently deliver their marketing messages.”
“While we consistently seek to serve our audience and build a robust community,” says Smith. “Our editorial mission will continue to focus on creating original content and promotions in an engaging environment, rather than simply posting press releases or relying solely upon bloggers and forum users as content sources with an overabundance of advertisements.”
The IMO bowhunting and hunting editors will be at the ATA Show this year, along with a dedicated video crew, that will be posting a constant stream of stories, photos and new product introduction video clips to provide the online audience with the very latest in bowhunting products and industry news.
