Outdoor Channel and NRA Broaden Strategic Partnership
OutdoorHub 01.06.14
Introduce Two New TV Series: “NRA All Access presented by Taurus” and “NRA’s Gun Gurus”
Unveil Great American Outdoor Show and NRA Annual Meeting & Exhibits Sponsorship Deal
Outdoor Channel, America’s Leader In Outdoor TV, today announced the expansion of its strategic partnership with the National Rifle Association (NRA). The partnership, which brings together the top two brands in the outdoor arena, spans a variety of platforms including programming, events, advertising, marketing and digital initiatives. As a result of the strength of their combined assets, Outdoor Channel and the NRA will reach an audience of more than 45 million outdoor enthusiasts.
Outdoor Channel and the NRA will leverage their reach across their respective television, print and digital platforms to provide the highest quality entertainment and experiences to the hunters, shooters and outdoor enthusiasts of the U.S. Most notably, Outdoor Channel is unveiling two new NRA TV shows to its robust 2014 line-up: “NRA All Access presented by Taurus” and “NRA’s Gun Gurus,” formerly “NRA’s Guns & Gold.”
“NRA All Access presented by Taurus” premiered on Outdoor Channel on Sunday, January 5th at 10 p.m. ET and “NRA’s Gun Gurus” will air starting late-March/early-April. The introduction of the TV shows will further enhance and solidify the network’s commitment to the shooting genre. Popular Outdoor Channel programs within that category include the NRA’s “American Rifleman TV,” as well as “MidwayUSA’s Gun Stories” and “The Best Defense.”
Furthermore, Outdoor Channel will be the presenting sponsor of the inaugural Great American Outdoor Show [February 1-9, 2014 | Harrisburg, PA] and the 2014 NRA Annual Meeting & Exhibits [April 25-27, 2014 | Indianapolis, IN] – both produced by the NRA.
“Outdoor Channel is proud to continue our partnership with the NRA and to use that partnership to engage, entertain, inform and generate excitement for our viewers and the future of the outdoor lifestyle,” said Jim Liberatore, President and CEO, Outdoor Channel. “We look forward to working with them to develop creative and unique ways to interact with and engage enthusiasts in the space, such as the debut of two new NRA shows on our network and our participation in their premier trade shows.”
“As an outdoor lifestyle network with a rich 20-year history, Outdoor Channel continues to invest in collaborative ways to appeal to passionate consumers who are looking to celebrate and protect our great American values,” said Kyle Weaver, Executive Director, NRA General Operations. “Coupled with the NRA’s historic heritage, we aim to explore new opportunities to make powerful, emotional connections.”
