ATK Sporting Group Introduces Idea Exchange to Harness the Power of Invention

ATK Sporting Group introduces an open innovation program through which inventors may submit product ideas for possible development. The Idea Exchange provides a gateway for individuals and companies outside ATK to share their proposals by submitting non-confidential information through a new website: www.innovation.atk.com.

ATK will evaluate each submission. If ATK selects an idea, it could work with the ideators to ultimately develop and market game-changing products and technologies under iconic brands such as Federal Premium Ammunition, Savage Arms, BLACKHAWK!, Bushnell and more.

In addition to the website, ideators can stop by the reception desk at the ATK booth (14551) at SHOT Show 2014 to be directed to the Ideation Center and speak to an official about submitting ideas. http://ow.atk.com/p/AT/492.aspx.

To get the most recent news and product information from ATK Sporting Group, visit: www.outdoorwriters.atk.com.

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