InterMedia Outdoors’ Digital Network Continues to Dominate with Record Traffic Growth
OutdoorHub 01.15.14
InterMedia Outdoors (IMO) today announced that their websites have experienced record traffic growth in 2013 and are poised to hit new heights in 2014.
“We are very proud of both the original content we are creating and the innovative ways in which we are now delivering that content,” said Jeff Paro, InterMedia Outdoors CEO. “The power of great content and the voice of our experts clearly connects with users now that the sites are fully mobile-optimized to allow users to view our content on any device, we expect even more audience growth in the future.”
With 18 unique digital destinations, the InterMedia Outdoors Digital Network now delivers well over 3 million unique monthly visitors that are actively seeking out specific information about their outdoor passion.
“Visitors spend over 7 minutes on our sites, while viewing 5 pages of content each visit, which speaks to the quality of content we are engaging them with,” says Todd Smith, VP Content Development. “And over 40% of our traffic is coming from mobile devices/tablets, which shows our power of engagement with consumers that want their hunting, fishing or shooting content now!”
“Our engagement level on Facebook continues to soar,” says Berry Blanton, Director, Digital Development. “InterMedia Outdoors and Sportsman Channel have a total of 1.7 million ‘Likes’. Our shooting sites have more than 1-milion ‘Likes’ with Guns & Ammo delivering 670,000 ‘Likes’ by itself. And with our sites now fully optimized for mobile, we expect those numbers to grow even more going forward.”
“Depending on the site, 50-60% of our online traffic comes in via search with only about 15-20% coming in through the home page” according to David Grant, VP Digital Sales. “This allows us to consistently and organically reach a new and highly-targeted consumer, while delivering our sponsor’s targeted marketing messages. From an advertising perspective, our high-profile ad units and contextual- and section-targeted advertising strategies have opened new ways for our clients to effectively and efficiently deliver their marketing messages—it’s like running a print ad page-opposite the ideal magazine story, but in an online environment, just one click away from their website.”
“While we consistently seek to serve our audience and build a robust community,” says Smith, “our editorial mission will continue to focus on creating original content and promotions in an engaging environment, rather than simply posting press releases or relying solely upon bloggers and forum users as content sources with an overabundance of advertisements.
“All of our hunting and shooting editors will be at SHOT Show this year, along with two dedicated video crews, a photographer and full online production team, so we will be posting a constant stream of stories, photos and video clips to provide our online visitors with the very latest product news.”
