ArmourLite Launches New Caliber Series Watches at 2014 SHOT Show
OutdoorHub 02.21.14
ArmourLite began the year with a bang at the 2014 SHOT Show in Las Vegas. The annual tradeshow is the largest of its kind for the shooting, hunting, and firearms industry with over 67,000 attendees this year. ArmourLite was proud to show off its new booth, which included a fully illuminated three-foot ArmourLite watch.
During the show, ArmourLite unveiled its new Caliber Series lightweight polycarbonate watches. The four models in the Caliber Series represent the first ArmourLite tritium watches to feature ultra-lightweight polycarbonate case construction with a scratch resistant sapphire crystal. A Swiss Ronda 515 quartz movement with a 45-month battery powers each model. For extreme outdoorsmen and warriors, the Caliber Series watches also offer water resistance down to 200 meters, long-lasting Swiss tritium illumination, and durable nylon bands.
ArmourLite also showed off its popular Isobrite T100 watch line at the show. Isobriteoffers the world’s brightest and lightest tritium illuminated watches featuring ultra-bright T100 tritium and ultra-lightweight polycarbonate construction. The T100 tritium illumination is up to four times brighter than the market-leading T25 models. Having just been released in December, the new Isobrite Chronograph Series ISO401 watch was a big hit at the show. A Swiss Ronda 5040.D movement with a 54-month battery powers the watch. Also included is the same incredible anti-reflective, scratch resistant crystal and ratcheting bezel with tritium markers found on all Isobrite models. The ISO401 watch is water resistant down to 200 meters and includes a nitrile butadiene rubber (NBR) band with logo buckle.
