Sports Afield Acquires Assets of Cabela’s Trophy Properties
OutdoorHub 03.19.14
Sports Afield, America’s oldest outdoor brand, has announced the acquisition of the assets of Cabela’s Trophy Properties, LLC, the real estate listing arm of Cabela’s. The new company, known as Sports Afield Trophy Properties (SATP), is a broad-based network of property listings, and is the ultimate source for the outdoor enthusiast’s recreational property needs.
For ten years, Cabela’s Trophy Properties (CTP) has been the leading source for recreational property listings, with a network of experienced brokers who are recreational real estate specialists and who live, breathe, and understand the outdoors. By retaining this experienced broker network and high-quality Web site, Sports Afield Trophy Properties expects a seamless transition to providing the same excellence in property services customers have been used to under the CTP brand.
Sports Afield Trophy Properties participating brokers know the areas and territories they service, including the wildlife species, climate, water sources, hunting and fishing opportunities, and other local conditions. SATP will be supported by a broad-based marketing campaign, including an extensive, searchable Web site database, national advertising on television and in a wide variety of print media, a dedicated catalog, and syndication with numerous property-listings Web sites.
“Sports Afield Trophy Properties will be partners with qualified independent real estate brokers around the country to market recreational properties for sale,” said Ludo Wurfbain, CEO of Sports Afield Trophy Properties. “If your passions are hunting, fishing, hiking, or equestrian sports, or you are just looking to purchase property in the great outdoors as an investment, our participating brokers can help you find the property of your dreams. We are pleased and excited at this opportunity to acquire this excellent listing service from one of the greatest outdoor names in the country and plan to continue to build on its success.”
“Sports Afield is part of the outdoor heritage of the United States and Cabela’s. Cabela’s got its start from an ad placed in Sports Afield by Dick Cabela in 1961,” said Tommy Millner, Cabela’s Chief Executive Officer. “They are perfectly situated to continue the success of Cabela’s Trophy Properties, which we are turning over to them to more fully focus on our core retail businesses.”
