Mossy Oak and Pursuit Channel Extend Major Programming Partnerhip
OutdoorHub 03.19.14
Mossy Oak Brand Camouflage, America’s leading hunting concealment system and lifestyle brand since 1986, and the Pursuit Channel have renewed commitments to a pair of Mossy Oak primetime programming blocks through the 2015 television season, announced Pursuit Channel CEO Rusty Faulk.
“Our renewal with Mossy Oak and its subsidiaries represents a continuation of the most formidable strategic alliance in Pursuit Channel history,” said Faulk. “This most-important partnership benefits our producers, our world-class viewership and a hunt-fish-shoot business community that relies on affordable, big-impact television.”
Mossy Oak’s Obsession Sunday (8:00 p.m. to 11:00 p.m. EST), active 52-weeks per year in every DIRECTV and DISH Network home, is an outdoor ratings leader across the entire spectrum of the American television landscape. GameKeepers’ True North Wednesdays (8:00 p.m. to 11:00 p.m. EST) powered by Mossy Oak delivers messages to tens of thousands of destination viewers weekly, enthusiasts actively engaged in the traditional outdoors community.
Ben Maki, the Senior Vice President of Marketing for Mossy Oak, underlined the importance of targeted television and, specifically, Mossy Oak’s core reliance on the Pursuit Channel to provide high-quality, low-cost viewers. He said:
“Mossy Oak’s partnership with Pursuit Channel has proven to be a most vital marketing instrument in this company’s broad-based media portfolio. Until you turn it on or turn it off, there’s no way to fully measure media ROI in this marketplace. With regard to Pursuit Channel, our strategy to ‘turn it up’ continues to prove that Pursuit is our most efficient and important investment in television.”
