USCCA Selects LAKE Strategic Marketing as Agency of Record
OutdoorHub 04.25.14
The United States Conceal Carry Association (USCCA) has appointed LAKE Strategic Marketing, a leading brand-marketing agency for the outdoors, as their agency of record. The firm will support programs including refining brand image, content marketing and messaging, media relations, media buying and advertising promotions. USCCA educates, trains, equips and educates responsibly armed Americans.
“We selected LAKE Strategic Marketing as our marketing partner because of its history of serving the unique needs of outdoor brands. LAKE has the hands-on, practical capability and experience to help our marketing and branding efforts,” said Tim Schmidt, president & CEO, USCCA.
“LAKE Strategic Marketing is proud to be USCCA’s strategic agency partner,” said James Kolstad, president, LAKE Strategic Marketing. “Our understanding of the changing conceal carry landscape and the needs of responsibly armed Americans uniquely qualifies us to partner with USCCA to drive their consumer strategy and media marketing programs by creating positive customer experiences for their members and prospective members.”
USCCA is the first and largest, member-owned association designed to educate, train, equip & insure the responsibly armed.
