Moon Shine, LP Grows Lifestyle Camo Team
OutdoorHub 06.23.14
Moon Shine, LP, designer of Moon Shine Attitude Attire and Moon Shine Camo, recognizes Licensing Manager, Brett Erb’s one year anniversary with the company and announces the addition of Product Development Specialist, Dani Edwards.
Growth in the Licensing division at Moon Shine Camo has been far reaching in the last year. Many new partners have licensed their Lifestyle Camo™ patterns and see tremendous potential with them on products such as handbags, footwear, hunting accessories, guns, bows, outdoor products and vehicle wraps. Some of these products are in stores now with many more planned for the remainder of 2014 and into 2015.
General Manager, John Hummel commented on the licensing growth, “We are very pleased with the success of our patterns within the many different markets and Brett has been a key factor in growing this part of our business.”
In addition to Brett’s one year anniversary, continued growth and demand for Moon Shine Camo products prompted the addition of Dani Edwards as a Product Development Specialist for Moon Shine Camo’s apparel division.
Dani will be graduating from Indiana University of Pennsylvania with a degree in fashion, merchandising and marketing in December, 2014. She was brought on board to handle the company’s new product design and development. In addition to this, Dani will guide Moon Shine Camo and Muddy Girl Country social media efforts. “With this addition to the company, we will be able to develop and bring new designs to market more rapidly, especially our extremely popular Muddy Girl® brand,” John states. “Dani will be an asset to the company with her design skills, strong work ethic and social media expertise. We are excited about the rapid growth of our brands, the expanding audience on our social media channels and we welcome Dani to our team.”
The entire team at Moon Shine LP looks forward to many new opportunities developing and strengthening their business relationships in 2014 and beyond.
