Revo Retains Backbone Media for Public Relations and Social Media Strategy
OutdoorHub 06.25.14
Revo, maker of the original performance sunglass, has renewed its relationship with Backbone Media, a Colorado-based public relations and media agency, after undergoing a change in ownership. Backbone will advance Revo’s relationship with active lifestyle and outdoor consumers through a blend of PR and social media initiatives.
Sequential Brands Group acquired Revo from Luxottica Group, SpA. in August 2013, and signed a long-term licensing agreement with premium eyewear manufacturer and distributor B. Robinson, which will produce the brand’s frames and lenses.
“Revo is a brand with a great heritage and best-in-class product,” states Backbone Media partner and PR director Ian Anderson. “Under the new leadership, Revo is poised for substantial growth, while staying true to the brand’s roots in technology and style. We’re excited to be on the team.”
Established in 1985, with product design inspired by NASA technology used in shields and satellites, Revo sunglasses are known the world over for their premium optics.
“Backbone did great work for Revo under its former ownership and we are confident the agency will enjoy great success in communicating the brand’s heritage to longtime fans and establishing a wider consumer base in the active lifestyle market,” states Lisa Schein, director of brand management at Sequential Brands.
B. Robinson principal Cliff Robinson adds, “The new lens technology we are infusing into the brand will push the envelope in active lifestyle eyewear, while reminding our loyal users why they fell in love with us 25 years ago. Revo, more today than ever, is about empowering consumers to see what others don’t.”
