Frabill Introduces Solid Lineup of New Ice-Fishing Products and Outerwear at ICAST
OutdoorHub 07.11.14
Don’t forget about us. We, the fraternity of ice anglers, are some 8-million strong and we vote with our pocketbooks. And yes, it’s summer. And yes, we’re talking about the Sunshine State. But believe you me, there will be pure ice-fishing innovation on display at ICAST.” – Anonymous Angry Ice Angler
And so it is said – and will be written – that ice fishing is going to put a partial freeze (maybe even a hard frost) on ICAST in Orlando. And head-manning this frostbitten initiative is none other than the undisputed champion of ice fishing, Frabill…
For ice fishing 2014-15, Frabill comes to the pond with new gear in several categories. There are new-to-market reels, combos, rod cases, tackle bags, ice-safety accessories, and a totally radical re-skinning of Frabill’s award-winning ice-fishing outerwear. (The new duds are gonna blow your boots off!)
Ice fishing’s Chairman of the Board, Brian “Bro” Brosdahl, comes out of reverse-hibernation to roar about what Frabill’s been up to. “This is going to be an epic year for ice fishing. I can’t wait until the hardwater community gets a chance to fish this stuff. The reels. The combos. The accessories. And the new ice-fishing suits.
Ice fishing has never seen premium outerwear like this.”
ICAST show-goers will have the opportunity to talk smart with Bro, too, as he’ll be frequenting the Frabill/Plano exhibit, rallying support for what he and legions of hardcores consider “the greatest sport on earth.”
Stop by the booth. Feel the cool breeze. Embrace the fact that ice fishing is much, much more than a necessary evil between fall and spring. Ice fishing is its own season! Its own industry! Its own way of life! Cool off in Booth 2383.
