Xpress Boats Signs Marketing Agreement with Lew’s Reels
OutdoorHub 07.25.14
Industry leader Xpress Boats of Hot Springs, Arkansas has announced a collaborative marketing agreement with Lew’s Reels, makers of the iconic Lew’s Speed Spool, which launched the low-profile craze more than 40 yearsago. Today’s Speed Spools were totally redesigned in 2009 to incorporate the latest in materials and features. Mike Eustler, Field Promotions Manager said “Xpress Boats long history as an innovator in the boating industry as the original all-welded aluminum boat manufacturer parallels and compliments our company’s story and we are excited to be collaborating with Xpress.”
Xpress Boats is equally excited about the synergy between our 2 companies said Vice President, Rory Herndon of Xpress Boats. “Lews Reels has been in our family boats as a trusted fishing partner for many years and the BB1 is my personal choice”. We work and live the outdoor experience and Lew’s Reels is another great addition to our collaborative marketing team.
