TrackingPoint Announces Exponential Growth for 2014, Company Restructures to Streamline Operations and Accelerate Growth
OutdoorHub 02.24.15
February 23rd, 2015 — Today TrackingPoint announced financial growth numbers for fiscal year 2014 ending December 31. TrackingPoint is the provider of Precision-Guided Firearms. Precision-Guided Firearms are based on fighter-jet technology, enabling shooters and hunters to make shots that were previously only possible for elite marksmen. Year-on-year unit growth was 281% and year on year bookings dollars grew 107%. The company believes it is the fastest growing gun company in the world. According to IBISWorld, a premier market research group, the gun industry grew at only a 3.2% rate from 2009-2014.
“We are excited with our growth and customer adoption rate. Precision-Guided Firearms are resonating with a big piece of the market,” said Frank Bruno, recently appointed as TrackingPoint CEO. “As we continue to innovate we believe our extraordinary growth will continue as well.”
In addition to accelerating consumer sales, TrackingPoint is now seeing growing demand and interest in its Precision-Guided Firearms from the defense sector. Testing performed at the U.S. Department of Defense’s Yuma, Arizona proving grounds has shown that a typical Soldier performed significantly better than the military’s elite marksmen when using TrackingPoint’s Precision Guided Firearms.
The company is also announcing an internal restructuring to ensure and accelerate future growth. “We have made a very large investment in Research and Development over the last 3 years. Our core technology is now foundationally mature, putting us in a position to lower operating costs,” said Bruno. “We are now situated to continue changing the way we hunt, shoot, and defend.”
“This is an important time for TrackingPoint and the effect we have on the entire firearms industry. With new markets opening up and growing interest in our products, our company needs to focus on operational excellence,” stated Bruno. “We’ve established our excellence as a high-tech innovator. We will retain this technological leadership while enhancing our strengths operationally. These will be keys to our future success.”
About TrackingPoint
TrackingPoint, based in Pflugerville, Texas, created the first Precision-Guided Firearm, a revolutionary new shooting system that puts fighter jet lock-and-launch technology in rifles, enabling anyone to make extraordinary shots on moving targets at extreme distances. TrackingPoint Precision-Guided Firearms are ideal for many types of missions including herd management, predator control, homestead defense, and national defense. www.tracking-point.com.
