Video: Flip The Genie Jar Over and See Why It’s a Must-Have for Ice Fishing

When you’re out ice fishing, it’s important to stay as warm and dry as possible. A task that, if you aren’t careful, can make your day of fishing quite miserable.

This new live bait container, called the Genie Jar, is great for ice fishing in particular. It helps keep your fingers and hands dry by bringing your bait up to you, instead of reaching your hands down into ice-cold water.

Tip the Genie Jar over, and you’ll see why this product is so valuable to all anglers:

Leave your big, bulky styrofoam or battery-operated bait buckets in your truck. Enjoy your day on the water with the Genie Jar!

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