Sportsman Channel and AT&T U-verse Renew Multiyear Agreement
OutdoorHub 05.15.12
Sportsman Channel, the leader in outdoor TV for the American sportsman, announced today a multiyear agreement renewal with AT&T U-verse to carry Sportsman Channel across all of its markets. U-verse TV offers Sportsman Channel in the U450 and The Sports Packages.
“We’re pleased to extend our agreement with Sportsman Channel to make their outdoor TV content available to our millions of U-verse TV customers,” said J. Christopher Lauricella, assistant vice president of content, AT&T. “This agreement helps us with strategic content initiatives, and is another example of how we continue to bring our customers a variety of quality content.”
“AT&T U-verse is a valued partner and we are excited to announce our multiyear renewal agreement,” said Sportsman Channel CEO Gavin Harvey. “AT&T is the nation’s fastest growing TV provider, delivering comprehensive and quality offerings to their consumers across the nation. We look forward to continuing to offer the most entertaining and informative programming for today’s American sportsman, as well as raising the bar with our upcoming slate of news shows.”
Today’s news comes on the heels of strong growth momentum for Sportsman Channel, including surpassing the 30-million mark in early January, as reported by Nielsen. Today the network reaches more than 31 million subscribers, with executives estimating to reach more than 35 million homes by end of year.
