Berkley Nanofil Wins Big At EFTTEX
OutdoorHub 06.21.11
COLUMBIA, S.C. – EFTTEX, the European Fishing Tackle Trade Exposition, concluded on Sunday their 30th anniversary show in Amsterdam, Netherlands. The gala closing ceremony included the announcements of the new product award winners. Leading the awards announcements was the naming of Berkley NanoFil as recipient of the first-ever category for Innovation of the Year.
Stated one of the EFTTEX judges: “NanoFil did not fit into either our monofilament or braid category, yet it scored enough votes to have won either category. It is a worthy winner of our inaugural Innovation of the Year award.”
“We are elated,” exclaimed NanoFil Product Manager Joe Meyer at the event. “We’ve worked with the folks from Dyneema for seven years perfecting NanoFil and the end product is unlike any fishing line we’ve ever invented. The unifilament process allows us to produce a fishing line that is thinner, stronger and more manageable than ever thought possible.”
Berkley® NanoFil™ with its thin smooth texture allows anglers to effortlessly cast further with unsurpassed precision. It is the ideal fishing line for light to medium action spinning tackle.
About Pure Fishing, Inc.:
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation:
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a- Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www. jarden.com.
Media Contact:
Kevin Jarnagin
Blue Heron Communications
(800) 654-3766
Kevin@blueheroncomm.com
