Northside Announces Partnership with Verde PR & Consulting
OutdoorHub 05.17.12
Northside, a leader in comfortable, durable and affordable outdoor and lifestyle footwear, today announces the selection of Verde PR & Consulting as its agency of record. The partnership will bring additional exposure to Northside within the outdoor and active-lifestyle arenas for their four footwear categories: Trail, Sport, Polar and Lifestyle.
“We are really looking forward to working with Verde PR as we head into Outdoor Retailer Summer Market,” said Jack Wolfin, president of Triple T Trading. “Their depth of experience in outdoor and lifestyle industries is exactly what we were looking for in a PR partner.”
The Northside brand, now 12 years old, represents quality, rugged, reliable and affordable footwear available in contemporary styles for all members of the family. Northside’s lighthearted, down to earth branding stems from the company’s core values, one of which identifies the importance of lasting experiences that result from families enjoying the outdoors together. The company realizes that people who wear Northside shoes are looking for a reliable, affordable footwear option for outdoor fun.
“A lot of us struggle with that balance of getting outside with our families to do the things we love, without breaking the bank on clothing and footwear,” said Kristin Carpenter-Ogden, founder and president of Verde PR. “We’re excited to be working with a company like Northside that offers great outdoor footwear that parents and families can stand behind.”
Verde PR was founded in the active lifestyle, outdoors, travel, and sustainable-products markets and celebrates its 10-year anniversary this year. Verde PR offices are located in the mountain sport hotbeds of Durango, Boulder, Colo., and Jackson, Wyo.
Northside shoes are available at more than 500 retailers and major online stores nationwide including Sportsmans Warehouse, Fred Meyer, Super Shoes, Scheels, Amazon.com and others. Northside shoes typically retail from $29 to $69.
