Strut and Rut Energy Shot Loads-Up with WPM for Social Media Strategy
OutdoorHub 08.11.11
Research Triangle Park, NC) The WPM Group, a full-service, industry-leading agency with a focus on social media marketing is pleased to announce its selection by Solvi™ Brands, maker of the newly launched “better for you” Strut & Rut™ Energy Shot.
“We are excited about our new affiliation with Solvi and their Strut & Rut Energy Shot Brand,” said Todd Coppernoll, Managing General Partner of the WPM Group. “Solvi has an impressive track record of success with such notable names as Grey Goose™ Vodka, Jagermeister™, and Crunk™ Energy Drink. With a stable of products like that they could have chosen anyone they want but they came to us…we’re extremely honored by that selection and the opportunity to work with them.”
“WPM has really taken the ‘bull by the horns’ so to speak,” said Ka Cey Struckman, Brand Manager for Strut & Rut Energy Shot. “They came in assessed the situation, set specific goals, and then rolled up their sleeves and started putting the social media strategy on an amazing upward trajectory. They’re always monitoring and modifying the approach so that we’re getting the most from our social media presence. It’s been great working with them so far and we cannot wait to see what they come up with for the remainder of the year”
“This is a big win for us,” added Dave Jeffries, Sr. Managing Partner of WPM. “To have a beverage industry giant like Solvi™ Brands choose us for their social media initiatives is fantastic. They have both the pedigree and the resources to come into this marketplace and really be a ‘player.’ We’re certainly going to do all we can on the social media front to help them achieve their goals.”
About Strut & Rut™ Energy Shot
Strut & Rut™ Energy Shot is part of Solvi™ Brands, LLC. Solvi has a distinguished brand heritage of creating and marketing world-class beverage brands such as Jagermeister™ and Grey Goose™ Vodka. The company is a living legacy stemming from original founder Sidney Frank, whose marketing ingenuity and prowess are legendary among the beverage industry. For more information about Strut & Rut Energy Shot, please go online and visit us at www.ammoforyourbody.com , or become a fan on Facebook™ at http://on.fb.me/qvmCqj
For more information about The WPM Group, please visit them or on their website at www.TheWPMgroup.com or on Facebook™ at http://on.fb.me/pnkSj8
