Berkley’s Forward-Facing Sonar Optimized Baits – The Finisher
Eugene L. 01.19.24
The Finisher is the second offering from Berkley Fishing’s purpose made with forward-facing sonar in mind. This is a new hard “hovering” bait is optimized to stay in the fish’s strike zone for as long as possible. While not literally hovering the Finisher has been designed to have large lateral swings when worked through the water column and is capable of holding in the strike zone of the water column with minimal retrieve progression. That way it has the longest possible time in front of the fish, letting anglers have the unique ability to have maximum control of the lure while using forward-facing sonar. That way they can see in real time how the fish react to the lure as they keep it around them.
Walleye anglers will think the Finisher is reminiscent of a glide bait that they regularly use, except without a large fin on the tail and sporting duel trebles. Bass anglers will think of it more like a jerk bait, except without a lip and capable of great verticle movement, it will pop side to side front and back as it is worked on the rod. All this movement lets the finisher be capable of delivering strike-producing action day after day in various scenarios that forward-facing sonar unlocks for anglers. The eyelet on the Finisher is positioned horizontally across on the top of the head giving the lure for even more action versus a traditional eyelet. The body of the lure has a weight-forward design that allows the lure to be precisely cast, sink rapidly into the strike zone, and have a wide range of action that can draw a strike from the tightest-lipped fish. The modern finless design brings the Finisher to the cutting edge of modern hard bait design, and performance. The Berkley Finisher is available now in 3 sizes, 5cm, 7cm, 9cm, and in a plethora of colors.
“The Finisher is the first of its kind, a hovering hard bait we call it,” said Spengler. “It truly gives anglers ultimate control of their bait. Being able to manipulate it in several ways based on what fish are responding to, especially when pairing this bait with forward-facing sonar. What makes this bait unique is that it has no fin structure, which can allow it to do a multitude of actions. From erratic darting to natural minnow-like tail movement, what makes the Finisher deadly is its flat bottom which allows it to hover or hang in the water column. A bait with such diversity truly allows anglers to have control of how they’re interacting with fish on forward-facing sonar.”
Berkley Finisher Key Features
- Pro Tip: Use subtle wrist snaps for medium glide. Long, harder strokes will produce longer darting and gliding actions.
- Optimized for use with forward-facing sonar, giving the angler the control to put the bait where, when and how they want it to generate strikes.
- Multiple ways to fish – like a glide bait for walleye, a sinking jerk bait for bass, or stroll it along the mid-water column.
- Unique, meandering swim action on the fall, paired with body quiver/shimmy
- Un-matched, minnow-like, tail swing when returning to center (resting position)
- Ultra-premium colors and texture
- Built to excel in casting or vertical presentations
- Cover the water column vertically, laterally, and forwards/backwards
- An arc-shaped body paired with a flattened belly allows anglers full control in the water column, allowing the bait to “hover” in position while being worked.
- Perpendicular line-tie maintains knot locked and in position every time
- Features two Fusion19™ treble hooks for maximum hook-up ratios
- Sizes: 5cm • 7cm • 9cm
- Colors: Chrome Red Perch • Wakasagi • Blue Smelt • Bad Anaconda • Black Gold • Black Silver • Chrome • Chrome Perch • Crazy Steel • French Pearl • Gold Chrome • MF Firetiger • Nebu • OG Blue • Perch • Pink Pearl • Prime Time • Purple Slime • Stealth Shad • Sunset 84
- MSRP: $8.99 – $10.99
- Available: Now
