PrimaLoft Announces New Product Launches and Product Adoptions
OutdoorHub 01.23.13
Focus on innovation and technology extends brand’s product range
PrimaLoft, the world leader in performance insulations and performance fabrics, continues its dedication to innovation and performance with the launch of two new performance-driven insulations.
The new PrimaLoft insulations, PrimaLoft with 4Flex Technology and PrimaLoft with Grip Control Technology, will be launched at Outdoor Retailer Winter Market. Samples will be available for preview, by appointment, at the PrimaLoft booth (#39043).
PrimaLoft with 4Flex Technology
PrimaLoft with 4Flex Technology is an innovative insulation engineered to provide incredible 4-way stretch and recovery without sacrificing warmth and water repellency.
This new insulation is ideal for use in outerwear and gloves worn during high-output activities requiring ultimate flexibility and freedom of movement – including ice climbing, snow sports, and aerobics. PrimaLoft with 4Flex Technology delivers body-mapped thermal efficiency that moves with you.
PrimaLoft with Grip Control Technology
PrimaLoft with Grip Control Technology delivers stability and adhesion for gloves and footwear. It is engineered to deliver a non-slip grip for gloves and footwear where it counts for a confident and stable hold. Whether you’re an ice climber, ski racer, motorcyclist, or golfer, PrimaLoft with Grip Control Technology delivers performance by enhancing our insulation known for warmth, comfort, and water resistance and adding the functionality of a slip-resistant grip for a range of activities.
“PrimaLoft continues to pursue innovative concepts to deliver technical insulation applications for today’s outdoor industry,” said Mike Joyce, President & CEO, PrimaLoft. “By pushing our technical properties, we are able to develop and deliver top-line products for our brand partners. Especially as they look to introduce to consumers how PrimaLoft® keeps you warm, dry and comfortable in any weather condition.”
PrimaLoft has made significant strides in the development of its proprietary synthetic insulations with research and development and processing technologies.
PrimaLoft Performance Fleece and Fabrics
In addition to new synthetic insulation developments, PrimaLoft continues to engineer and introduce new performance fabric applications using PrimaLoft YARN, including: performance fleece, base layer and technical knits.
These performance fabrics are constructed with PrimaLoft YARN, a knittable yarn made from micro denier PrimaLoft fibers that are finer than cashmere, resulting in a luxuriously soft feel. Fabrics constructed with PrimaLoft YARN feature the following performance advantages: warmth, superior softness, fast dry rate, enhanced durability, moisture management properties, and anti-friction capabilities.
PrimaLoft SYNERGY Adoption
In addition to the new insulations launched at Outdoor Retailer Winter Market 2013, PrimaLoft will also showcase the latest technical and outerwear performance garments featuring PrimaLoft SYNERGY, adopted by the following brands for Fall ’13: BIG AGNES, Browning, Isis, Merrell, OAKLEY, Patagonia and The North Face, just to name a few.
For more information about PrimaLoft at OR Winter Market, visit booth #39043. Follow the PrimaLoft conversation online at www.primaloft.com, Facebook and Twitter.
