Three weeks and 10,000 Votes in “TruckVault Cares…for Conservation, Canines & Kids” Initiative
OutdoorHub 07.24.13
A record-setting 10,000 votes have been cast in the first three weeks of the fourth annual Wingshooting USA “TruckVault Cares … for conservation, canines & kids” initiative. Seven groups will share in the funds and national publicity provided via Scott Linden’s TV series.
Lead sponsor TruckVault is joined by co-sponsors Filson, Happy Jack, Webley & Scott, Royal Flush Adventures, Kent Cartridge, Scott Linden’s Signature Series of dog gear and Pursuit Channel television network. Wingshooting USA fans vote online for their favorite group and beneficiary group members are encouraged via print and online efforts to tell their friends and “go viral” to garner more votes and maximize funds for their organization.
Currently the lead is hotly contested, with the AKC Canine Health Foundation, National 4H Shooting Sports and American Brittany Rescue trading places at the head of the pack.
Each vote directs funds on a proportional basis so that all organizations receive dollars for their treasury. This year’s beneficiary groups also include: Scholastic Shooting Sports Foundation, Ruffed Grouse Society, International Hunter Education Association-USA, and the U.S. Sportsman’s Alliance Foundation Trailblazer Adventure program.
“I created this initiative because these are groups that deserve wider recognition for their efforts to support the same things I do on the show,” Linden said. “My viewers love bird hunting and dogs, but they also appreciate the organizations that make possible the pursuit of our passion now and well into the future.”
New this year is a voting component on the TruckVault Cares Facebook page in addition to the www.truckvaultcares.com web page. Voters can win prizes throughout the effort, ranging from a South Dakota hunting trip to a “sport utility building” from EZ Logs Earth, Webley & Scott shotgun, Filson apparel, Happy Jack dog care products, Kent ammo, Scott Linden dog training gear and the grand prize, a TruckVault. Voting continues through December.
Beneficiary groups are provided with online, on-air and print marketing exposure including television commercials and in-show educational features on Wingshooting USA. The viral initiative also helps each groups’ members learn more about the other groups, recruit new members, and learn more about their own organization.
The most watched upland hunting TV show in the country, Scott Linden’s Wingshooting USA airs on seven networks, six of them year-round. Created and hosted by Linden, the title sponsor is the National Shooting Sports Foundation’s hunter-recruitment initiative of the same name.
